LaFerney Commercial Roofing (“LaFerney,” “we,” “us,” or “our”) is committed to protecting the privacy of visitors to our website located at laferney.com (the “Site”). This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our Site, you agree to the practices described in this Privacy Policy.

1. Information We Collect

A. Information You Provide Directly

When you submit a form on our Site (including contact forms, quote request forms, appointment scheduling forms, or employment application forms) we may collect the following information:

• Full name
• Email address
• Phone number
• Property or mailing address
• Information about your roofing project or property
• Employment-related information (for career applicants), including work history and resume documents
• Any other information you choose to provide in form fields

B. Information Collected Automatically

When you visit our Site, certain information is collected automatically through cookies and similar technologies, including:

• IP address and general geographic location
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website or source
• Date and time of your visit

C. Information from Third-Party Services

Our Site uses several third-party services that may collect information independently under their own privacy policies:

• Google Maps: used to display our service territory map. Google may collect location and usage data. See Google’s Privacy Policy at policies.google.com/privacy.
• Google Analytics: used to analyze website traffic and usage patterns. Google Analytics uses cookies to collect anonymous data about visitor behavior. See Google’s Privacy Policy at policies.google.com/privacy.
• Tidio Live Chat: used to provide live chat support on our Site. Tidio may collect chat transcripts and visitor information. See Tidio’s Privacy Policy at tidio.com/privacy-policy.
• Google Ads / Search Console: used for website performance monitoring and advertising. See Google’s Privacy Policy at policies.google.com/privacy.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, quote requests, and service questions
• To schedule appointments and service visits
• To process and evaluate employment applications
• To communicate with you about your project or service
• To improve the content and functionality of our Site
• To analyze website traffic and visitor behavior
• To comply with legal obligations
• To protect the security and integrity of our Site

3. How We Share Your Information

LaFerney does not sell, rent, or trade your personal information to third parties for marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: We may share information with trusted third-party service providers who assist us in operating our Site and conducting our business, subject to confidentiality agreements.
• Legal Requirements: We may disclose your information if required by law, court order, or government regulation, or if we believe disclosure is necessary to protect the rights, property, or safety of LaFerney, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our business, your information may be transferred as part of that transaction.

4. Cookies and Tracking Technologies

Our Site uses cookies, which are small text files stored on your device, to improve your browsing experience and analyze Site usage. Types of cookies we use include:

• Essential Cookies: necessary for the Site to function properly
• Analytics Cookies: used by Google Analytics to collect anonymous usage data
• Chat Cookies: used by Tidio to maintain live chat sessions

You can control cookies through your browser settings. Note that disabling cookies may affect the functionality of certain features on our Site. To opt out of Google Analytics tracking, you may use the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.

5. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. Form submissions and inquiry records are typically retained for a period of three years. Employment applications are retained for one year following the position being filled.

6. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include SSL encryption on our Site and secure storage of form submissions. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Children’s Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately and we will take steps to delete that information.

8. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your personal information
• The right to opt out of certain data processing activities

To exercise any of these rights, please contact us using the information provided in Section 10 below. We will respond to your request within a reasonable timeframe.

9. Third-Party Links

Our Site may contain links to third-party websites, including manufacturer websites, industry organizations, and social media platforms. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

10. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

LaFerney Commercial Roofing

2642 Sullivan Gardens Pkwy

Kingsport, Tennessee 37660

Phone: 800-633-3119

Email: laferney@laferney.com

Website: laferney.com

11. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make changes, we will update the Effective Date at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of the Site following any changes constitutes your acceptance of the updated Privacy Policy.

Last Updated: July 16, 2026